Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Hi Tony, Only just got around to checking emails and seeing your posts….am recovering from a nasty bout of pneumonia which knocked me sideways these past 2 weeks, first day up and about…didn’t know you had the same birth month as myself …but are you a Capricorn (the lucky ones who look younger as they grow older) or an Aquarian (The one’s who know everything, inventive and smart)..I’m a bit of both being on the ‘Cusp’ as they say…my 72nd being next Thursday…Nice to see you enjoying the ‘great outdoors’…sorry to hear about your new bike..take care, older bones break much easier !!
Hello George, sorry to hear you have been unwell – trust you are now on the mend … well I am a Capricorn but neither inventive or smart! The bike off was a stupid one really and I had only had it a couple of weeks but all was soon repaired thanks to the guy I mentioned in my Blog post. Best wishes for your birthday next week. Cheers Tony